Big Ideas and Lasting Value for Health & Wellness Organizations
Princeton Partners has worked with more than 30 hospitals and health systems, as well as specialty group practices, medical device manufacturers and technology and practice management organizations. We’ve helped medical centers create institutes out of existing service lines and attracted the physicians to lead them. We’ve developed an end-of-life decision making platform and physician search tools. We’ve done it all. And for every client, we’ve created lasting value. Let’s talk about what we can do for you.
Who We’ve Helped
- Activity Works
- America Living Well
- Atlantic Health System
- Cancer Institute of NJ
- Capital Health
- Derma Sciences
- Health Republic Insurance of New Jersey
- Horizon Blue Cross Blue Shield
- Hunterdon Medical Center
- Integrity Health
- Johnson & Johnson
- Lourdes Medical Center
- Managed Healthcare Associates
- NJ Department of Health
- NJ Department of Children and Families
- New York City’s Health & Hospitals Corporation
- Penn State Hershey Health
- Raritan Bay Health System
- St. Vincent’s Health System
- University of Medicine and Dentistry of NJ
- Westchester Medical Center
Business and Marketing Strategy
Brand and Culture Alignment
Traditional and Online Advertising
Event and Experiential Marketing
Research and Measurement
Data and Analytics
Engagement Program Development
Princeton Partners positioned WMC as the hospital of choice for highly complex medical cases in the region.
While consumers viewed Westchester Medical Center as a trauma and emergency services hospital, they did not see it as a destination for highly complex medical cases or elective procedures.
To reflect the positive changes that were happening at WMC, Princeton Partners created the “Transforming Healthcare” campaign, an integrated communications plan utilizing TV, radio, print, outdoor, and digital properties to raise expectations and educate the public about WMC’s sophisticated medical offerings.
Once it was successfully launched using traditional media, we introduced a digital strategy to further engage consumers and other target audiences. Starting with the development and building of a new website we used social-media properties to establish a robust online presence for WMC.
The next phase was the development of “Countless Lives,” an extension of the campaign to service lines. Patient stories are used to tell in an emotional and engaging manner the high level of care available at WMC. Using print, radio, and a dedicated website.
The work has been so well received within the WMC community that it now provides the basis for all communications – internal, foundation, recruitment, and more. It has also produced the brand image results intended and the business results needed.
How a marketing campaign made a city healthier. In the first year, 23,000 New Yorkers responded and were screened for serious health risks.
New York City’s Health & Hospitals Corporation (HHC) is the nation’s largest municipal health system, with 11 acute-care hospitals, four skilled nursing facilities, six large diagnostic centers, more than 80 community clinics and annual revenues of $5.4 billion. HHC was faced with an increasing number of at-risk New Yorkers, a huge segment of uninsured, charity care and high need populations who are not engaged in the primary care system.
HHC needed to find a way to improve the health of this group while controlling the costs of care.
Princeton Partners created a series of proactive wellness screening initiatives, designed to promote wellness and catch health issues in earlier stages before they became serious, and more expensive, health problems. The marketing message was simple— “Take Care New York.”
The Take Care New York campaign was the most extensive health-screen program ever executed in the city of New York. The advertising showed heartfelt depictions of loved ones helping each other and painted the image of a city that takes care of its own. New York City was united in a common goal of good health. The marketing, which featured NYC’s Big Apple, was produced in the 23 most-used languages and cultural styles, so every constituency would be included, and the message was supported by TV, street media, radio, print, transit, collateral materials and media and grassroots outreach.
More than 12 percent were found to need immediate follow-up care. HHC also enrolled thousands of new members in its health insurance plans, providing a 2:1 ROI for the Take Care New York program. By the third year, 65,000 New Yorkers were screened; and Take Care New York was honored as the “Best Public Health Campaign” in the nation by the National Health Information Awards Program. It also received a HealthLeaders Media Marketing Award, Best Community Relations Campaign (The Distinction Award). The program stirred city politicians all the way up to the Mayor, who proclaimed October as Take Care New York Month, with hundreds of health screenings, health education programs and events offered at HHC facilities throughout the city.
Right now, via Activity Works, over 100,000 children, in schools and homes, are burning millions of calories and improving cognitive performance multiple times per week.
Activity Works is at the forefront of the effort to combat childhood obesity and improve academic performance in the classroom. Activity Works delivers scientifically designed, curriculum-based content for kids grades K – 3 that promotes learning while moving.
Princeton Partners invented the Activity Works solution and brand and produces videos, website and social media platforms, content and tools. We further revised the program by building a new website that expands the reach of the program from classrooms to students’ homes. This allows parents, teachers and students to collaborate on setting healthy goals and tracking progress online.
In addition, we introduced gamification elements that allow students to compete with their friends and receive rewards for success. Future integration of wearable, biometric technology will encourage a virtuous cycle of healthy behavior.
Research shows that children who are in quality child care and early learning programs are better prepared for kindergarten with better reading skills, math skills, and larger vocabularies.
Princeton Partners developed a brand identity for the Grow NJ Kids program, featuring a unique look and feel that highlights the importance of early childhood learning. We created an advertising campaign aimed at building awareness of Grow NJ Kids and promoting the benefits of quality child care and early learning programs. The campaign included developing a website, collateral for provider recruitment and parents, and promotional items.
New Jersey WIC helped over 281,000 residents in 2015 with food, improved access to health care, and social services for pregnant women, new mothers and children younger than five years of age.
Princeton Partners developed a campaign to raise awareness of the WIC program and benefits among eligible families. Our creative messaging featured a resonant call to action – “Feed your children a better future” – a simple message that is aspirational, emotional, and rational, and supported by nutrition education information.